Jeff Orlowski's documentary put the engineers who built the attention economy on camera to describe, in their own words, how the systems are designed to keep eyes down and feeds scrolling. It became the most shared screen-time conversation piece in the world.
Every verdict on The Look traces back to one book — the research, the stories, and the 20-Second Lift. By Dr. Jason Deitch, Dr. Gilles A. LaMarche and Dr. Jeff Langmaid.
Chiropractors & influencers: the practice edition of The Look: This Week carries waiting-room case pricing and patient lines — subscribe free.