Media
Keep Your Head Up: 'Text Neck' Takes A Toll On The Spine
NPR carried the text-neck warning to its national audience the same week as the Post — again through the surgeon who modeled the loads. (NPR member-station carriage; the national segment ran on Morning Edition.)
The Look Up read
Even public radio's version of our core story had no chiropractor in it. The science traveled; the profession didn't.
The Look Up view
The warning traveled nationwide and the direction is sound — built on a model's loads, with the profession that named the problem still outside the story.
☀ Use it — Family rule with a headline behind it: phones come up to eye level at the table. Keep your head up is the habit and the headline.
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The book behind The Look
Look Up — The New Science of Vitality in the Age of AI
Every verdict on The Look traces back to one book — the research, the stories, and the 20-Second Lift. By Dr. Jason Deitch, Dr. Gilles A. LaMarche and Dr. Jeff Langmaid.
Chiropractors & influencers: the practice edition of The Look: This Week carries waiting-room case pricing and patient lines — subscribe free.